Noms: Gnu Food Bar

July 20, 2010

My first NYC breakfast probably wasn’t what you’re expecting. I didn’t go to Babycakes and pick up a cupcake (though I totally would do that, regardless of the time of day) and I didn’t find a small, chic café and sip on a soy-no-whip-mocha-vanilla-chino something with a newspaper in my hand. After a 6am flight (that meant getting up at 4 to make it to the airport in time! Brutal!) I was in no mood to be chic or fancy. So instead of going to a restaurant, I experienced my first NY take out deli. It was everything I hoped for and more.

Loud, busy, and full of people behind the counter, belting out people’s orders. The lights were dim and there were fingerprints all over the counter tops. There were even flies in the seating area. A public health student’s nightmare. The cooks taking the orders were pretty ruthless, taking orders at the speed of light and frying, grilling, chopping, and speaking with a thick Spanish New York accent. At first, I was kind of intimidated because I didn’t want to be that complicated vegan and order something no one would be able to make. And then I realized that there wasn’t really anything vegan on the menu and even if there was, it would probably be cooked on the same surface/with the same utensils and gloves as the meat…so that would just be a waste of time.

So I picked up some local-looking bar that was vegan as well as an apple and a banana. When I say local, I mean the company is based in NYC (I think).

Hey there, Gnu Foods!

This little sucker was apparently a Peanut Butter flavor, and it was vegan so I decided to give it a try. Apparently one bar has about half of your daily fiber needs with 12 grams packed in there, and the bird on the wrapper felt the need to tell me that the roughage really is stuffed in there.

TMI, little buddy.

What creeped me out a little bit more was the visible mechanical innards of a cow. I guess this wrapper is just… creative.

Moo…. *beep*

Upon further investigation, I found just what that cow is doing on the wrapper.

“The Gnu has an ox-like head, the mane of a horse, and the horns of a buffalo. It may look unusual from the outside, but inside, it functions beautifully. Flourishing in the grasslands and plains of Southern and Eastern Africa, the gnu lives in balance with nature” (from Gnu Foods’ website).

Creepy label aside, this bar wasn’t really something to write home about. The ingredients list was relatively short with no weird chemicals or refined grains. The fiber came from 6 legit sources (whole grains) and there were no refined or added sugars. The ingredients list made me a happy vegan.

Gnu High Fiber Blend™ (whole rolled oats, organic whole wheat flour, wheat bran, organic kamut, psyllium, flax, millet), chicory root inulin, fruit juices, rice dextrins, rice, canola oil, peanuts, apples, plums, natural flavors, wheat protein isolate, salt, baking powder.

But I think the happiness kind of ended there. Once I took my first bite, I was less than impressed. The texture was pretty darn grainy, and I didn’t really get a taste of peanut butter. I got banana bread-y with a hint of flour-y wheat-y flavor.

Overall, if given the choice, I probably wouldn’t buy this bar again. For $1.50, it was only marginally cheaper than a Larabar, and I can easily get my fiber from other sources. The taste wasn’t too peanut buttery, and if I’m going to get a peanut butter bar, I want some peanut butter darnit. I think perhaps this bar was intended for people who eat nothing but white bread and meat?

Either way, the bird on the wrapper was right.


9 Responses to “Noms: Gnu Food Bar”

  1. Chelsey Says:

    I looove GNU bars – try the other flavors because the peanut butter flavor happens to my least favorite!

    Have fuuuun in NYC girlie!

  2. Delis in New York can be intense. Oh, how i miss them 🙂 Have fun in the city!!

  3. Faith Says:

    I have yet to try those bars, but maybe now I won’t! Interesting wrapper…sorry the flavor was “interesting” as well :/

  4. Hey Lauren!!

    Please send me your address so I can send the FSTG coupons to you for winning the giveaway!!


  5. The wrapper made me laugh. That’s one creative company…bummer that it wasn’t any good!!

  6. kaztronomic Says:

    I avoid those bars (other than the gluten) just because any more fiber in me and I won’t be able to stop. o.O Yikes. Sorry it was a bust! But, hey, glad it worked for ya. Hah. 😀

  7. Weird, ’cause I swear I’ve seen some other bloggers raving about them. I guess we all acquire different tastebuds 😉

  8. Lauren,

    I’ve given you an award! Check it out at my blog!


  9. mysweetseason Says:

    Aww sorry about the less than amazing bar 😦

    Have fun in NYC! I absolutely loved it 😀

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