Defining Delicious

November 8, 2010

de·li·cious

[dih-lish-uhs]
–adjective
1. highly pleasing to the senses, esp. to taste or smell: adelicious dinner; a delicious aroma.
2. very pleasing; delightful: a delicious sense of humor.
Used in a sentence: “Holy crap, that was a delicious pancake.”
Example of deliciousness: Justin’s Chocolate Hazelnut Butter!
There is a LOT of passion in this picture.
I’ll do anything to save money. I’ll avoid using the air conditioning in my car to save money on gas, I’ll bum laundry soap off Roomie until I cave and buy my own, and I’ll only buy organic when I absolutely have to. But I have no problem shelling out $10.99 for a jar of this magic:

The reason I have two jobs.

Now that boyfriend’s outta the picture (his loss anyway), Justin can have my heart. Actually, he stole it long ago. Back when I experienced Whole Foods for the first time I spotted a squeezie pack of this “Nutella knockoff” and nabbed it. I saved the little pouch of chocolate-y goodness until it was perfect weather: a rainy night in need of some chocolate. It was love at first bite.

I thought living as a vegan meant I’d never be able to drizzle Nutella on my pancakes or enjoy it straight up. Of course, I also thought it’d mean I would have to give up Bailey’s, but I didn’t…. Anyway, back to the point, Justin is a genius. A true hero. And if it means I have to go without gas for a week, then so be it. 😉

Is there a certain food that you’ll “splurge” on when you buy groceries?

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11 Responses to “Defining Delicious”


  1. That looks delish – and Justin’s is total ❤ in a jar. for real.

  2. Kelsey Says:

    when i make waffles i’ll be opening up my packet of this nut butter to squeeze on for the first time, and i’ll be sure to think of you ❤ YUMMMMMMiii


  3. I was splurging on too many foods and that’s why we’re now on meal plan 😀


  4. i will splurge on justin’s choco hazelnut or justin’s maple ANY DAY! so so so good. hope you’re doing well, love! xoxo


  5. Totally worth the splurge… that stuff is delicious!!

  6. Aly Says:

    Ahahahahah! YUMMMMMM! You crack me up though, literally. Giving up nutella was a “downside” of veganism for me too. Nothing quite compared to the yumminess, but this.. this is good stuff!!!

  7. Meg Says:

    Justins Nut Butters = worth the splurge ANYDAY!


  8. Yum, yum, yum!!!!!!!! I am sooo looking for this. Stupid stores just started carrying it around here…


  9. Fresh fruit is one of the biggest things I splurge on when buying groceries. Who doesn’t love fresh pineapple (precut) and watermelon (precut)!!!


  10. I’ve never tried any Justin’s! [Gasp!]

    But in general…my splurges always go to (other) nut butters or yogurts.


  11. Oh yeah! Synchronicity — In Atlanta we have been under snow and ice all week — no snowplows yada yada — only one of our cars can make it out of the driveway. Went to Kroger for some more coffee and organic milk (for my non-vegan family). The shelves were completely bare, except for Justins, that is! So I got it. Will try it this morning — I never feel deprived being vegan, but I will say I’ve missed nutella. My Justin’s only cost 8.99. Love your blog!


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